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Książki sport i rekreacja

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Sports Sponsorship & Marketing Communications
W. Lagae
produkt niedostępny
192,65 zł

Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest in sport sponsoring and how sponsors can utilise sport sponsoring to achieve brand and sales-related objectives.This book provides a truly European approach to this emerging field and provides the reader with a very clear link between marketing communications theory and the practicalities of sports sponsorship....
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Routledge Handbook of Sports Sponsorship
A. Ferrand
produkt niedostępny
194,96 zł

Sports sponsorship has exploded in value over the last decades, and is now a multi-million pound industry. As such is has become a core topic on sports management, sports marketing and general business courses. With little else available on this subject on the market, our text provides a must have, detailed guide to the successful management of sports sponsorship. It explores the development of a sponsorship strategy as well as the practical impl...
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Strategic Sports Event Management 2e
G. Masterman
produkt niedostępny
195,08 zł

The hosting of sports events - whether large international events, or smaller niche interest events - has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: Olympic edition provides students and event managers with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to understand the importance...
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Telling Tales in Sport Activity
D. Sparkes
produkt niedostępny
195,08 zł

Sparkes (social theory, U. of Exeter, UK), 'an enthusiastic but self- taught qualitative researcher,' attempts to suggest new ways that other researchers can write about sport and physical activity. He explores the rhetorical devices of a number of different genres of research writing. The scientific, realist, confessional, autoethnographic, poetic, ethnodramatic, and ethnographic fictional styles are all examined as methods of representation. A...
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Periodization 4e
T. Bompa
produkt niedostępny
199,12 zł

When it comes to designing programs for optimal training, Tudor Bompa’s expertise is second to none. Bompa revolutionized western training methods when he introduced his groundbreaking theory of periodization in Romania in 1963. Today, periodization is the basis of every serious athlete’s training. Periodization is a scientifically based method for structuring short- and long-term training plans. Grounded in current research on exe...
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Wellness
Anspaugh
produkt niedostępny
199,12 zł

This text uses the foundations of the wellness movementĹźresponsibility for oneself, behavior change and risk reduction, and health-care consumer awarenessĹźto introduce students to the content needed for today's wellness courses. Offering balanced coverage of fitness and wellness topics, the sixth edition is also accompanied by an Online Learning Center, a new version of the HealthQuest CD-ROM, and more!New and expanded content throughout the te...
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Strategic Sport Marketing 2e
D. Shilbury
produkt niedostępny
202,36 zł

Integrating consumer interest in sports with traditional marketing theory, this book presents a strategic sport marketing model intended to meet diverse markets of participants, sponsors, and spectators. Detailed examples including case studies and opinion writings from international sports and media illustrate the unique features of sport marketing. Sport management students and sport administrators will benefit from the discussions of sponsorsh...
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Science & Practice of Strength Training
Zatsiorsky
produkt niedostępny
209,86 zł

This book is for those readers interested in muscular strength and ways to enhance its development. It is developed from the vast experience of both authors, who bring to the text documented experiences of more than 1,000 elite athletes, including from Olympic, world, continental and US national record holders. Written for the practitioner, it provides a straightforward examination of the fundamental concepts and principles readers need to unders...
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Comparative Elite Sport Development
B. Houlihan
produkt niedostępny
212,52 zł

There is a paucity of academic work in the area of elite sport development despite there being ample evidence that achieving international sporting success is of increasing importance to the public (exemplified by consistent media interest in elite success or the lack of it) and to governments in most developed countries who have, almost without exception, increased the level of public funding for elite squad development often to the detriment of...
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Concepts of Fitness and Wellness 8e
C. Corbin
produkt niedostępny
214,71 zł

Concepts of Fitness & Wellness: A Comprehensive Lifestyle Approach provides readers with self-management skills necessary to adopt a healthy lifestyle. This well established text uses a proven conceptual format, brief concepts rather than chapters, to provide information in a useful and concise way, and is organized to focus on "process" or lifestyle changes with early coverage of planning so students can apply the concepts immediately. .
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Dynamic Physical Education Curriculum Guide
R. Pangrazi
produkt niedostępny
214,71 zł

Fifteenth Edition. A valuable reference for both the pre-service and in-service elementary Physical Education teacher, this text complements Dynamic Physical Education for Elementary School Children, Fifteenth Edition. Teachers of kindergarten through sixth grade will benefit from using these lesson plans as a guide for presenting movement experiences and skills in a sequential and well-ordered manner. Plans also include ideas for integ...
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Lifetime Physical Fitness and Wellness
W. Hoeger
produkt niedostępny
219,57 zł

Written by noted authority Dr. Werner Hoeger, LIFETIME PHYSICAL FITNESS AND WELLNESS, 10e, delivers thorough, balanced, and up-to-date coverage that equips you with the theory and tools needed to make positive health behavior choices now and throughout your life. The text presents material that is interesting, timely, and relevant to your world--including practical steps you can take to start positive behavior changes to improve your health. Exce...
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Active Living, Cognitive Functioning & Aging
L. Poon
produkt niedostępny
225,11 zł

This text is useful as a reference for exercise science professionals and researchers, cognitive gerontologists, as well as health science and medical researchers or practitioners. This first volume in the "Aging, Exercise, and Cognition" series introduces the inter-relational effects of exercise, aging, and cognition. It focuses on what is known about the effects of exercise and an active life style on cognitive functioning among older adults, b...
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Practical Guide to Athletic Training
T. Eaves
produkt niedostępny
226,96 zł

The Practical Guide to Athletic Training is an essential guide for students interested in the fields of sports medicine and athletic training. The text focuses directly on issues and injuries that are seen in daily practice rather than all issues that may (or may not) arise during a professional career. Its practical concept makes this text ideal for the beginning student and as a reference for athletic training/sports medicine professionals in t...
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Athletic Training Management
Rankin
produkt niedostępny
231,35 zł

This comprehensive text addresses management concerns in the field of athletic training and sports medicine, covering topics ranging from managing change and conflict adjustment to tips for finding a job. After covering traditional management topics, the text takes the content a step further by relating it specifically to the athletic trainer. The third edition has been expanded to include coverage of leadership, strategic planning, developing a...
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Sports Marketing Strategic Perspective
M. Shanks
produkt niedostępny
235,62 zł

Sports Marketing" takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and...
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Sport Management
Hoye
produkt niedostępny
237,70 zł

"Sport Management: Principles and Application" provides a comprehensive introduction to the practical application of management principles within sport organisations operating at the community, state, national and professional levels in club based sporting systems. It presents an international balanced view between accepted practice and what research evidence tells us about the application of a range of management principles and practices in spor...
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Consumer Behaviour in Sport and Events
D. Funk
produkt niedostępny
239,20 zł

Definitive reading for any sports marketer, the only book available on consumer behaviour in sport ..
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An Invitation to Health 2009-2010
D. Hales
produkt niedostępny
244,05 zł

Delivering the most current and thorough coverage available, market-leading AN INVITATION TO HEALTH, 2009-2010 International Edition, integrates a comprehensive presentation of health concepts--body, mind, and spirit--with a wealth of practical ways to put concepts into action. The tightly integrated text and package provide an outstanding set of resources for both students and instructors to accomplish key goals of the course: understand the nee...
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Applied Sport Management Skills
R. Lussier
produkt niedostępny
245,32 zł

This new book uses the four management functions of planning, organising, leading and controlling to teach readers how to become strong leaders and managers in the world of sport. Along with its companion website and online student resource it provides a comprehensive overview of management topics with a unique focus on developing the necessary skills for managing sport organisations. The text has a how-to approach which helps students learn by p...
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Youth Physical Activity and Sedentary Behavior
A. Smith
produkt niedostępny
251,44 zł

As interest in the public health challenge of youth inactivity increases, the ambitious Youth Physical Activity and Sedentary Behavior sets a standard for addressing a problem with worldwide implications. Drawing on the contributions of a diverse group of international experts, this reference challenges professionals, researchers, and students to implement new solutions and further their research and work. No other text addresses the causes, c...
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Sustainable Olympic Games
A. Pitts
produkt niedostępny
251,44 zł

This book explains how a modern Olympic games can successfully develop a more sustainable design approach by learning from the lessons of the past and by taking account of the latest developments..
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Advanced Fitness Assessment & Exercise Prescription
Heyward
produkt niedostępny
257,22 zł

The fifth edition of Advanced Fitness Assessment and Exercise Prescription provides a comprehensive and advanced approach to physical fitness appraisal and exercise prescription. With new information, expanded chapters, and an array of ancillary materials, this text will serve as a unique resource for both students and practitioners. Advanced Fitness Assessment and Exercise Prescription, Fifth Edition, provides a well-balanced approach to the ass...
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Methods of Group Exercise Instruction
C. Kennedy
produkt niedostępny
257,80 zł

Completely revised, this new edition highlights the commonalities of a variety of group exercise formats through common training principles, correction techniques and safety. Comprehensive, practical and research based, this text features applied learning through practical mini-teaching assignments that are referenced with demonstrations found on the DVD. Teaching techniques convey appropriate training for each muscle group and methods for warm-u...
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Applied Anatomy and Biomechanics in Sport 2e
T. Ackland
produkt niedostępny
257,80 zł

Applied Anatomy and Biomechanics in Sport, Second Edition, concentrates on the various ways in which an athlete--whether the average participant or the elite competitor--can modify technique to achieve optimal performance. Its emphasis on athletic assessment and physical capacity modification provides a unique perspective that will help coaches and other sport professionals appraise the body structure of their athletes so that strengths can be fu...
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